By Carly
All it took was a group of students and a dream … and a very persuasive Facebook group. But the inaugural graduation class of the University of California, Merced, was able to persuade first lady Michelle Obama to speak at commencement ceremonies this spring.
To be fair, the senior class did persistently bombard the first lady’s office with letters and e-mails. Mrs. Obama was reportedly “touched” by the gestures and persistence. However, this story does ask the question: would the small group of students that had decided to attempt this campaign be able to muster up the support and camaraderie that they did without the touchstone group on Facebook?
Social media is here to stay. A recent story on CNN.com shows that the 55+ age group is the fastest growing segment on Facebook. More and more people are jumping on the bandwagon.
The moral of this story? Don’t get left behind. Your brand may not be suited for Facebook … how about Twitter? Could your Web site use an overhaul? Should you start a blog? These are all questions to think about. While social media shouldn’t be a central part of your marketing plan, it probably should play a role. The important thing is to think of how to integrate it in to the rest of your marketing plan and have set goals and targets, instead of setting up a Facebook page because “everyone else is doing it!”
Read more here, here, and here.
(Please note that O’Neill Communications is not responsible for the content of any links posted here.)
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Tags: Facebook, marketing, Michelle Obama, social media
About the Author
Carly no longer works for O'Neill Communications and we wish her the best in her new endeavors!
