By OCI
By now I’m sure we all realize that Facebook is a huge presence online (now even more visited in the US than Google!) and is also changing how we as marketing and PR professionals interact with our audience. Many businesses are still reluctant to get started on Facebook or did get started but aren’t ready to commit any time to it. Here are ten reasons why your company should get started and keep an active presence on Facebook right now!
- It’s free
This is mostly for the people who haven’t even started yet, and if that’s you… what are you waiting for? You can sign up today, for free and the whole process takes less than 15 minutes. - People prefer it
In recent polls, people have indicated that they prefer to be contacted by the brands they love via social media more than any other form of communication such as direct mail, email or advertising. - Be aware of the conversation
There’s already a conversation happening online about your company and/or your industry. It’s best to be aware of that conversation and even better to be a part of it. (It’s of course the best to be leading that conversation – but not controlling it) - Get feedback from your clients/customers
Facebook offers a great way for customers to leave feedback and give you their thoughts. Many people worry about negative comments left on their pages, and that’s a valid concern. However, it’s also an opportunity to receive some constructive criticism by finding out the true concerns of your clients. It’s also a great opportunity to offer your point of view as well as illustrate how you quickly and thoughtfully react to customer complaints. - Broadcast your message to people who are interested
A strong fan base automatically creates an interested audience for any information you need to broadcast. Got a one-day only special – let everyone of your fans know about it in 30 seconds or less. - Targeted, cost-effective advertising
With a small amount of money you can get a lot of exposure and grow awareness with highly targeted, cost-effective ads. Since Facebook “knows” a lot about its members, it can pretty easily find the ones that are going to be interested in your message. - Makes you easily sharable
Just by the nature of social media and Facebook, all of your actions and the interactions between you and your fans can easily be shared with all of their fans, and their fans, and so on. This make it very easy for your voice to be multiplied. - Enforce brand awareness
To create top-of-mind, brand awareness, advertisers would have to spend extremely large budgets and advertise to huge audiences over a long period of time to see any results. However, with Facebook, a commitment to Frequent interactions with your fan base can create the same affect. - Simple Loyalty program
Offering specials to Facebook fans or announcing secret deals through Facebook messages can create an easy to set up, no hassle and FREE loyalty program to keep your customers coming back! - Easy to create and promote events
Facebook can help you easily create events for your business that you can then invite your fans to as well as advertise to the Facebook population in general.
These ten items are by no means a complete list. There are many, many, many more benefits from getting your company on Facebook. Hopefully, though, this will give you another nudge in the right direction if you’ve been thinking about or tried it once but forgot about it. If you’ve already got your company on Facebook, what do you think are the best benefits?
Share this:
Tags: social media
