The ‘How To’ Team
Getting results is all about getting the job done. A major component of the Power of How is having the people who understand what needs to be done and then executing. Our staff is made up of a number of outstanding communications professionals that are dedicated to serving our clients’ needs.

Carmel Hearn, Account Manager

Carmel Hearn, Account Manager
Carmel Hearn – Account Manager
carmel@oneillcommunications.com
678.384.7833
Carmel Hearn brings over 32 years of marketing communications experience to our clients, with particular expertise in television production. Her keen eye for detail is often the difference in turning a good marketing plan into a spectacular one, and she is always looking for innovative ways to generate additional marketing exposure for her clients. Carmel, a graduate of Armstrong Atlantic State University, has written and produced several video projects, including a national award-winning educational video for the Georgia Association of Physician Assistants. When she’s not winning awards for her work, including being nominated for a Southern Regional Emmy Award, Carmel is an actress at heart, having appeared in over 25 local stage productions. Her most memorable role was as Maggie the Cat in Cat on a Hot Tin Roof.

Kim Shapland, Agency Operations
Kim Shapland – Agency Operations
kim@oneillcommunications.com
678.384.7830
Combine a vivacious personality with a hint of Southern charm, and you have Kim Shapland. After joining the firm in 2008, Kim has played a pivotal role in streamlining agency operations and assuring that client needs are effectively and efficiently met. Kim also provides support to all account management teams as well as interacting with outside vendors. A former real estate agent, Kim was Agent of the Year in 2006 for Morris & Raper Realtors. She is a proud “soccer mom,” and enjoys spending time with her family.















