Author Archive

Client Census

To help get us both back on track, I wanted to share my thoughts on a Client Census and what it might look like. (more…)

Posted in analytics, CEO'Briefing, gordon | No Comments »

Oh, You Need A Plan to Create Your Plan (A Free Sample Marketing Plan, Plan)

Remember, my last blog encouraged you “to plan your own new reality” for 2011 and I promised your regular updates! And, I missed my own deadline just like you will miss deadlines in the planning process. But, I know you have been collecting and analyzing external data as I suggested. (more…)

Tags: Calendar, Freebee, Marketing Plan
Posted in gordon, marketing plan, Organization | No Comments »

Don’t Just Sit There – Plan for Your New Reality!

Today’s markets and business environment is both challenging and confusing. So, as CEO or CMO, you can’t just sit there worrying about today’s new reality – you have to plan your own new reality. With all you are facing, there has never been a more critical time to develop the best, most comprehensive marketing plan in your company’s history.

Why? A good marketing plan focuses resources and efforts. (more…)

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They call it Pre-tailing.

I just returned from Food Marketing Institute where they commonly talk about Pre-tailing. It is when consumers use the Internet to shop and compare retail and online products or use social media to ask their friends for advice when making a buying decision. (more…)

Tags: B2B, consumer research, Gordon O'Neill, Pre-tailing, price transparency, retail, social research
Posted in CEO'Briefing, gordon, marketing plan, online marketing, social networking, technology, Uncategorized | No Comments »

Reaching Out to Your Targeted Customer

In earlier blogs, I illustrated that business people in their 50s and 60s are using the Internet – on average – nine hours a week. In my last blog, we shared an article from Forbes that clearly states “C-suite” executives use the Internet to do research – and about half of those executives do their own research. This led me to conclude that, “combining relevant web content and search engine optimization is the very essence of a strong Internet presence today.” (more…)

Tags: Geographic Markets, Google AdWords, Gordon O'Neill, Market Behaviors, Market Demographics, Online Media Buying, Psychographics, Reaching Executives, SEM
Posted in CEO'Briefing, google, gordon, marketing plan, media buying, online marketing | 2 Comments »

B2B – Business Use of Internet

Remember my first blog? Over half of those 45 -54 and 33% between 55 and 64 use the Internet 9 hrs. per week. Internet access/usage rises steadily with education and income levels. In addition, an IAB 2006 study found that:

93% of business decision makers use the Internet for business every day and most of them have taken action as result of seeing an ad on a B2B website.
84% of business people use the Internet to research products and 71% buy products.
Forbes/Insight reports the Internet is the C-suite’s top information resource for locating business-related information
Over half C-suite execs search for information themselves and continue “clicking around” to locate the right information
The “researcher” needs information to “sell” others in the decision-making path – provide the information needed and they will become your champion.

(more…)

Tags: B2B, Blogs, C-Suite, Decision Makers, Executive Suite, SEM, SEO
Posted in CEO'Briefing, gordon, marketing plan, online marketing, SEO, social networking, websites | 2 Comments »

All for the Cost of One Employee: Marketing Services Solutions

It is a simple concept. For about the cost of one employee, we provide all the talent, know-how, and capabilities needed to create and manage your entire marketing program or campaign. This approach allows companies, associations, or governmental agencies to retain high-level marketing expertise and the writers, graphic designers, project managers, and video producers required to implement marketing projects or campaigns. (more…)

Tags: Cost Effective Marketing, Gordon O'Neill, Marketing Experience, outsourced marketing
Posted in analytics, gordon, marketing plan | No Comments »