Visit SouperDrink.com!

We are proud to announce the launch of our latest Web site, www.SouperDrink.com. What is the "Souper Drink," you might ask? Well, Wild Veggie, the Souper Drink, is a nutritious all-natural product that can be used as a soup, drink, or ingredient. It comes in four delicious varieties (broccoli, cauliflower, edamame, and red bell pepper), and is packed with the nutrients and vitamins that everybody needs!

So visit, look around, and let us know what you think!

To Teleprompt or Not? That is the Question

by Carmel

Is there anybody out there who hasn’t heard something about President Barack Obama and his teleprompter? It’s gotten so famous, the teleprompter even has its own Web site now! (more...)

New iPhone and Technology

As recently as ten years ago, people never imagined that carrying the entire Internet in the palm of your hand would be possible but today, the battle of the "smart-phone" is in full swing, with the iPhone merrily dominating the market.

However, as more phone manufacturers begin to perk up and encroach on what was Blackberry's domain, executives at Apple quickly began to realize that in today's world, consumers are demanding higher quality products for less. This led to yesterday's announcement of the next generation of iPhones, as well as the news that the previous generation's prices would be slashed to $99. (The new phones will be sold from $199 to $299.)

Video 101: Basic Skills

by Carmel

Today’s subject is terminology, knowledge and correct usage of basic terms. If you have a TV or film background and education, you know what I’m talking about. But if you have ever instructed a camera operator to “pan up” or don’t know the difference between a dissolve and a wipe, this is for you. Writers should, in particular, use the right language when describing video and audio transitions in scripts, especially if you would like to produce a video that ends up looking the way you envisioned it, or if you ever wish to have any credibility. You do not have to learn every term out there, but please get familiar with the more common ones.

Here is a quick primer:

•    Zoom and dolly - Both involve getting closer to or farther away from the subject. A dolly is when the entire camera (and tripod) moves, while a zoom is a lens adjustment.
•    Pan and truck – If the camera tripod is on wheels or a track, the entire camera configuration can truck left or right, but if the camera is on a stationary tripod (also known as sticks) only the camera head can pan left or right.
•    Tilt and boom – Raising/lowering the entire camera up/down (on a boom or jib) is known as a boom shot. If on sticks, the camera head tilts up or down to follow vertical action.
•    Common abbreviations are WS (wide shot), TS (tight shot), CU (close up), LS (long shot). The letter “m” for “medium” or “x” for “extreme” may also appear in front of any of those designations.  MCU is “medium close up.”
•    Know your transitions: cut, dissolve, fade and wipe are some of the more prevalent video terms. Audio typically fades in/out.
•    Learn the old terminology. B-roll is a film term used as a synonym for cover video. SOT stands for “sound on tape” and originated from “sound on film.” It is also known as “a-roll.”

It doesn’t matter if you’re the summer intern logging videotapes or a writer who’s gotten her first video assignment, it is a faux pas to call a pan a tilt or identify a dissolve as a cut. So, learn a little terminology, and ramp up your credibility!

Homework assignment: Here’s a site that does a good job describing few of the more common terms.

Class dismissed!

Banner Ads

We all have seen them. Sometimes (and more often than not), they are those cleverly designed boxes above, below, or to the side of our favorite Web pages. Sometimes (unfortunately), they are those awfully annoying pop-ups that prevent us from seeing what we visited the Web site to see in the first place.

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