by Carly

As a former news reporter, I received my fair share of press releases; and now that I work for a full-service marketing and public relations company, I am writing my fair share of press releases.

While working as a reporter, the press releases I received never followed the exact same template. Some included contact information, some didn’t. Some were double-spaced, some were one big jumbled paragraph. (more…)

Categories: PR, carly, writing
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by Val

With major newspapers laying off scores of employees, offering early retirement and reconfiguring staffs, getting coverage in these respected sources of information is harder than ever.

I have a museum client who recently opened a new education center in a suburban county of a major market. When this museum first opened, it garnered massive amounts of ink. But the opening of its 8,000-square-foot, kid-focused education center nearly passed without comment from the area’s major newspaper. (more…)

Categories: PR, event planning, val
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by Nancy

In these uncertain times, it’s natural to feel anxious, distracted and worried.  This in turn is reflected in your attitude as well as personal and professional relationships.  Now is the time to look at what really makes you happy . . . to look beyond material wealth to some practical ideas to help keep your spirits up.  With credit to Real Simple magazine and author Gretchen Rubin – here are some basic steps you can take to LEARN HOW to be happier. (more…)

Categories: nancy, o'neill communications, tips
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by Chantelle

How many times have you rushed to meet a deadline only to look back and find errors that you would have normally caught - had you been given the time? Thought of a brilliant idea for your advertising giveaways, only to find out you needed three more weeks than you have for production? Ever cringed at the rush charges on your project invoice? (more…)

Categories: Chantelle, Organization, marketing plan, tips
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by Carmel

These days we are all looking for bargains, and we often find that joining a buying club is the way to go. Let’s take that philosophy and apply it to association membership. We have a stronger voice as a group. We can better effect change for our industry, influence decision makers, negotiate pay increases, find employment and much more as a member of an association that represents our profession. (more…)

Categories: carmel, video
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