Overcome Disappointing Media Coverage with Varied Plan

by Val
With major newspapers laying off scores of employees, offering early retirement and reconfiguring staffs, getting coverage in these respected sources of information is harder than ever.
I have a museum client who recently opened a new education center in a suburban county of a major market. When this museum first opened, it garnered massive amounts [...]

Trade Shows Are Expensive!

posted by Gordon
Whether in the business-to-business or consumer markets, trade shows are an effective marketing strategy to reach very targeted markets and audiences – but it is a very expensive strategy. Attending a trade show with the smallest of booths can easily cost $20,000 and it is not unrealistic to spend $60,000 or more [...]

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