by Carly
As a former news reporter, I received my fair share of press releases; and now that I work for a full-service marketing and public relations company, I am writing my fair share of press releases.
While working as a reporter, the press releases I received never followed the exact same template. Some included contact information, [...]

Filed under: PR, carly, writing by brandon
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by Val
With major newspapers laying off scores of employees, offering early retirement and reconfiguring staffs, getting coverage in these respected sources of information is harder than ever.
I have a museum client who recently opened a new education center in a suburban county of a major market. When this museum first opened, it garnered massive amounts [...]

Filed under: PR, event planning, val by brandon
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