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	<title>O&#039;Neill Communications &#187; Blog</title>
	<link>http://www.oneillcommunications.com</link>
	<description>O’Neill Communications plans, creates and executes outstanding marketing programs. We understand your goals and objectives and deliver the plans, programs, and capabilities to make them a reality.</description>
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		<title>Client Census</title>
		<description><![CDATA[To help get us both back on track, I wanted to share my thoughts on a Client Census and what it might look like. Our firm’s analyzes 100 clients dating back to the earliest history of the firm and looks something like the illustration below, which is done in Excell. Your 1st year billing and [...]]]></description>
		<link>http://www.oneillcommunications.com/2010/08/client-census/</link>
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		<title>GAPA Website Upgrade</title>
		<description><![CDATA[GAPA (the Georgia Association of Physician Assistants) recently asked us to give their website an overhaul. We had designed their previous website about 4 years ago and as the organization has grown and changed in that time they recognized a need for a new website that would better accommodate them and their needs. We jumped [...]]]></description>
		<link>http://www.oneillcommunications.com/2010/08/gapa-website-upgrade/</link>
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		<title>Oh, You Need A Plan to Create Your Plan (A Free Sample Marketing Plan, Plan)</title>
		<description><![CDATA[Remember, my last blog encouraged you “to plan your own new reality” for 2011 and I promised your regular updates!  And, I missed my own deadline just like you will miss deadlines in the planning process.  But, I know you have been collecting and analyzing external data as I suggested. Today, I want to concentrate [...]]]></description>
		<link>http://www.oneillcommunications.com/2010/08/oh-you-need-a-plan-to-create-your-plan-a-free-sample-marketing-plan-plan/</link>
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		<title>Math: Miserable and Magnificent</title>
		<description><![CDATA[I have never been exactly reticent about my deficiencies in math and logic.  I mean, I&#8217;m really well rounded, but I won&#8217;t lie: I often add and subtract on my fingers; ask my phone to calculate percentages in line at the Macy&#8217;s One Day Sale; and so help me, please do not ask me what [...]]]></description>
		<link>http://www.oneillcommunications.com/2010/08/math-miserable-and-magnificent/</link>
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		<title>Summer Issue of Making a Difference Inspires and Informs</title>
		<description><![CDATA[The Summer edition of Making a Difference, a quarterly publication of the Georgia Council on Developmental Disabilities (GCDD), has just wrapped up. In addition to it&#8217;s stellar design (hey, a designer should be able to toot their own horn) the magazine is full of inspiring articles and information. The summer edition features the Children&#8217;s Freedom [...]]]></description>
		<link>http://www.oneillcommunications.com/2010/07/summer-issue-of-making-a-difference-inspires-and-informs/</link>
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		<title>Etowah Landscape Group&#8217;s New Website, Designed, Developed and Written By O&#8217;Neill Communications</title>
		<description><![CDATA[We just launched one of our latest websites for Etowah Landscape Group. O&#8217;Neill Communications was responsible for the design, development and writing of the site. The site was built on the WordPress platform with a custom built theme and a lot of specialized functionality. Check out some of the great features after the jump! Above [...]]]></description>
		<link>http://www.oneillcommunications.com/2010/07/etowah-landscape-groups-new-website-designed-developed-and-written-by-oneill-communications/</link>
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		<title>Don’t Just Sit There – Plan for Your New Reality!</title>
		<description><![CDATA[Today’s markets and business environment is both challenging and confusing.  So, as CEO or CMO, you can’t just sit there worrying about today’s new reality &#8211; you have to plan your own new reality.  With all you are facing, there has never been a more critical time to develop the best, most comprehensive marketing plan [...]]]></description>
		<link>http://www.oneillcommunications.com/2010/07/don%e2%80%99t-just-sit-there-%e2%80%93-plan-for-your-new-reality/</link>
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		<title>They call it Pre-tailing.</title>
		<description><![CDATA[I just returned from Food Marketing Institute where they commonly talk about Pre-tailing.  It is when consumers use the Internet to shop and compare retail and online products or use social media to ask their friends for advice when making a buying decision. In the B2B realm, the exact same thing is going on, key [...]]]></description>
		<link>http://www.oneillcommunications.com/2010/05/they-call-it-pre-tailing/</link>
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		<title>Classic marketing. Brilliant execution.</title>
		<description><![CDATA[I just finished reading “Game Change” by John Heilemann and Mark Halperin. It’s a great read for anyone interested in national politics. It’s also an intriguing read for those involved in marketing as the authors describe in great detail the well-crafted presidential marketing campaign executed by Barack Obama. Regardless of your political preferences, the Obama [...]]]></description>
		<link>http://www.oneillcommunications.com/2010/05/classic-marketing-brilliant-execution/</link>
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		<title>Smith Gilbert Gardens Brochures Arrive</title>
		<description><![CDATA[We just completed two printed brochures for one of our new clients, Smith-Gilbert Gardens. As you might remember, we recently designed their new logo. The two new brochures feature that logo along with the new branding for the gardens and celebrate the culturally rich gardens that frame interesting sculpture with lush, vibrant plant life. The [...]]]></description>
		<link>http://www.oneillcommunications.com/2010/05/smith-gilbert-gardens-brochures-arrive/</link>
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