With the advent of social media marketing, I caution clients to beware of the social media “experts” that are flooding boardrooms across the country. No doubt that these folks understand how certain social media applications work and how quickly they can whip together a Facebook program or set up a Twitter account. But what is often missing is a true understanding of marketing, and how social media should be integrated into an overall branding effort. Said differently, social media is to marketing as tactics are to strategy. Social media is not a replacement for sound marketing, which is still about brand positioning and the brand message. It’s one more tool in a marketer’s tool kit. Continue Reading »
How to Get Out of a Design Rut
Last week I let you in on my little secret – my love of green. That confession sparked the idea for this blog. Sometimes a designer needs to take a step back and look at their work. It can be difficult to notice you’re in a rut sometimes!
Do you notice any repeating design elements? Maybe you’ve been using the same font on all of your recent projects. Or maybe all of them basically have the same composition. Continue Reading »
FREE St. Patrick’s Day Icon Set
We’re all getting into the spirit for our Annual St. Patrick’s Day party over here and in our enthusiasm we created the nice icon set we wanted to share with you for FREE!!! You can see all six icons after the jump as well as download the ZIP file that contains them all. We hope you enjoy them and use them in your own St. Patrick’s Day celebrations. Remember, if you’re not coming to our party you can still win some great prizes by being our fan on Facebook or following us on Twitter. So do that and have a happy St. Patrick’s Day! Continue Reading »
Spring Color Palettes
It’s nearing the end of February and this designer is in need of some fresh color palettes! When choosing these spring palettes, I immediately thought of using shades of yellow and green. And if you’ve ever worked with me on a project, you know I always find a way to sneak green into a palette. I absolutely love the color green – any and all shades of it. It’s one of those colors that just speaks to me.
So, below are my choices of spring color palettes (which you’ll see all include a shade of green): Continue Reading »
Congrats to Chuck Dillehay!
O’Neill Communications would like to congratulate the founder, president and CEO of Dillehay Management Group, Chuck Dillehay, MBA, CAE, for celebrating his 20th year as an association management professional! Continue Reading »
Presentations – why more isn’t always better.
I think it’s safe to assume that everyone has had the misfortune of sitting through a presentation that looked like this:
Ah, yes – the dreaded presentation where the presenter thought it was vital to put every word from their presentation onto the screen. Presentation – FAIL! Here’s usually what happens next – instead of the audience anxiously anticipating what the speaker will say next, they skip ahead on the screen and ultimately end up tuning out the presenter. What’s the point of listening if it’s all right there in front of you? Continue Reading »
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1000 Parkwood Circle • Suite 360 • Atlanta, Georgia 30318