The O'Neill Communications Blog

Archive for the ‘Facebook’ Category

The Power of Facebook

All it took was a group of students and a dream … and a very persuasive Facebook group. But the inaugural graduation class of the University of California, Merced, was able to persuade first lady Michelle Obama to speak at commencement ceremonies this spring.

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Developing Successful PR Campaigns

Here’s a scenario for you: You have just invented the greatest product EVER. You know that legions of people from across the world are going to flock to buy your product. All you have to do is write up a press release, send it out, and BAM! You’re famous!

Right? (more…)

Still Thinking Outside the Box?

Back in the 1970s someone coined the phrase, “think outside the box.” It was a cliché that morphed into a mantra in business environments. In the 1980s and 90s, companies from coast-to-coast hired management consultants and executive coaches to make sure that everyone from the CEO to the custodian were given the tools to begin novel, creative and smart thinking. It was truly a different approach from the traditional thinking of the time, as we were handed the keys to the kingdom of “outside box thinking” during intensive three-day total quality management seminars. (more…)

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