All it took was a group of students and a dream … and a very persuasive Facebook group. But the inaugural graduation class of the University of California, Merced, was able to persuade first lady Michelle Obama to speak at commencement ceremonies this spring.
Archive for the ‘Facebook’ Category
Developing Successful PR Campaigns
Here’s a scenario for you: You have just invented the greatest product EVER. You know that legions of people from across the world are going to flock to buy your product. All you have to do is write up a press release, send it out, and BAM! You’re famous!
Right? (more…)
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