Archive for the ‘google’ Category

Reaching Out to Your Targeted Customer

In earlier blogs, I illustrated that business people in their 50s and 60s are using the Internet – on average – nine hours a week. In my last blog, we shared an article from Forbes that clearly states “C-suite” executives use the Internet to do research – and about half of those executives do their own research. This led me to conclude that, “combining relevant web content and search engine optimization is the very essence of a strong Internet presence today.” (more…)

Tags: Geographic Markets, Google AdWords, Gordon O'Neill, Market Behaviors, Market Demographics, Online Media Buying, Psychographics, Reaching Executives, SEM
Posted in CEO'Briefing, google, gordon, marketing plan, media buying, online marketing | 2 Comments »

Getting Started with Google Reader

I use several online tools to make my life easier (including Remember the Milk and Aardvark), but my absolute favorite is Google Reader. After the jump, I explain a little about Google Reader and how you can get started.

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Facebook, meet Google Buzz

Google recently confirmed Internet rumors that they are throwing their hat into the social networking ring by introducing Google Buzz. If you can overlook the awful name, Buzz will basically be incorporated into your Gmail account. According to Mashable’s initial details, there will be a tab labeled “Buzz” right underneath your Inbox. It will provide links to Google-owned Picasa and YouTube along with Flickr and Twitter (Facebook was left out of the initial report; not sure if it’s incorporated or not).

Todd Jackson, product manager for Google Buzz, called it “an entire new world within Gmail.” (more…)

Tags: Buzz, Facebook, Flickr, Gmail, google, Mashable, Picasa, Titan, Twitter, Wave, YouTube
Posted in Facebook, google, online marketing, social networking, technology, Twitter, Uncategorized | No Comments »