Today’s markets and business environment is both challenging and confusing. So, as CEO or CMO, you can’t just sit there worrying about today’s new reality – you have to plan your own new reality. With all you are facing, there has never been a more critical time to develop the best, most comprehensive marketing plan in your company’s history.
Why? A good marketing plan focuses resources and efforts. (more…)
I just finished reading “Game Change” by John Heilemann and Mark Halperin. It’s a great read for anyone interested in national politics. It’s also an intriguing read for those involved in marketing as the authors describe in great detail the well-crafted presidential marketing campaign executed by Barack Obama. Regardless of your political preferences, the Obama campaign will long be considered a case history on brand marketing. After all, politics, for the most part, is marketing. As a newcomer to the American stage, this unlikely candidate first defeated the well established Clinton machine, then went on to beat the well known, well respected war hero, John McCain.
Putting politics aside, marketers would do well to take a few pages out of Obama’s marketing playbook. Why? It’s classic marketing with a flourish. Here are a few of the keys to Obama’s election marketing success; each can be related to your own business. (more…)
In honor of it being close to the weekend, I’m going to go with a fun post:
Do you know about Bowser, the Miniature Schnauzer?
Meet Bowser.
Bowser came into my life when he was seven weeks old. I was fresh out of college, adjusting to living on my own and the 40-hour workweek. He fit in the palm of my hand and looked more like a rat than a puppy.
Anyway, I was looking at Bowser the other night (he’s now almost three years old and gets fatter every day), and I was thinking that Bowser knows the secrets to all anyone really needs to know about marketing. After the jump, allow me to explain. (more…)
It is a simple concept. For about the cost of one employee, we provide all the talent, know-how, and capabilities needed to create and manage your entire marketing program or campaign. This approach allows companies, associations, or governmental agencies to retain high-level marketing expertise and the writers, graphic designers, project managers, and video producers required to implement marketing projects or campaigns. (more…)
O’Neill Communications has sniffed out a fresh new campaign for Dogwood Veterinary Hospital & Laser Center – a series of direct mail postcards that detail the great attributes of the Newnan-based animal clinic! (more…)
O'Neill Communications is a full service marketing communications firm offering a wide range of integrated marketing and creative resources including strategic planning, advertising, interactive, public relations, research, and publishing services.
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