The O'Neill Communications Blog

Archive for the ‘o’neill communications’ Category

Writing a Feature Article

Writing can be an incredibly satisfying experience, but can sometimes be quite frustrating. Sometimes writer’s block can’t be avoided, but in following a few steps, you can save yourself some angst.

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Best Things in Life are Free … Really?

For a whole host of reasons – the lousy economy being the first one to come to mind – many different businesses are offering their products or services for insanely cheap, or even free, in some cases. For example, T.G.I. Friday’s sold select appetizers for five cents (with a purchase of a drink) on Cinco de Mayo. And Kentucky Fried Chicken and Oprah teamed up to offer a free grilled chicken dinner with coupon. The debacle ended up with several customers being turned away from KFC restaurants for a variety of reasons.

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Twitter!

In the spirit of it being Friday (Happy Arbor Day, by the way!), we’re going to have a fun post that talks about our newest obsession – Twitter. Who are our top 5 favorite Tweeters? Find out after the jump.

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Happy Earth Day!

Today is Earth Day 2009 – instead of the usual blog post on marketing, public relations, account management, and design, let’s go over some ways we can help our planet! (more…)

Does Your Marketing Plan Measure Up?

With budgetary pressures soaring, many organizations are looking for areas to cut. The marketing budget is often one of the first to be considered, often because proving marketing effectiveness and value to the organization can be difficult and costly. (more…)

Developing Successful PR Campaigns

Here’s a scenario for you: You have just invented the greatest product EVER. You know that legions of people from across the world are going to flock to buy your product. All you have to do is write up a press release, send it out, and BAM! You’re famous!

Right? (more…)

Designing a Business Web site

Design O’Blog recently gave out awards to people with the ugliest Web sites – follow this link to see the winners, and read more about it after the jump.

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Importance of Typography

When people think of design, they immediately think of graphics and pictures. However, this is an entirely different facet to graphic design and copywriting, and that is the font.

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Know Thy Audience

This is the first commandment in any marketing effort. If you don’t have a good grasp on who wants to buy your product or service, you are throwing money away. (more…)

The Evolution of Twitter

Started in 2006, Twitter has exploded onto the scene over the past three to four months. It seems that everyone now is “tweeting” … from celebrity couple Ashton Kutcher and Demi Moore to your next door neighbor. How can you harness this social networking phenomenon to better support your brand?

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