Archive for the ‘online marketing’ Category
I have never been exactly reticent about my deficiencies in math and logic. I mean, I’m really well rounded, but I won’t lie: I often add and subtract on my fingers; ask my phone to calculate percentages in line at the Macy’s One Day Sale; and so help me, please do not ask me what year it was 33 years ago. I will look at you as if I’m resolutely working out the numbers in my head; but if I were a cartoon, my eyes would be crossed and you would see birds circling my head. I don’t know the answer, and 9 times out of 10, I don’t care. (more…)
Posted in analytics, Facebook, marketing plan, online marketing, research, social networking, Twitter | No Comments »
We just launched one of our latest websites for Etowah Landscape Group. O’Neill Communications was responsible for the design, development and writing of the site. The site was built on the WordPress platform with a custom built theme and a lot of specialized functionality. Check out some of the great features after the jump! (more…)
Tags: CSS, design, Etowah Landscape Group, HTML, JQuery, PHP, web design, Wordpress
Posted in design, online marketing, websites, writing | No Comments »
I just returned from Food Marketing Institute where they commonly talk about Pre-tailing. It is when consumers use the Internet to shop and compare retail and online products or use social media to ask their friends for advice when making a buying decision. (more…)
Tags: B2B, consumer research, Gordon O'Neill, Pre-tailing, price transparency, retail, social research
Posted in CEO'Briefing, gordon, marketing plan, online marketing, social networking, technology, Uncategorized | No Comments »
I just finished reading “Game Change” by John Heilemann and Mark Halperin. It’s a great read for anyone interested in national politics. It’s also an intriguing read for those involved in marketing as the authors describe in great detail the well-crafted presidential marketing campaign executed by Barack Obama. Regardless of your political preferences, the Obama campaign will long be considered a case history on brand marketing. After all, politics, for the most part, is marketing. As a newcomer to the American stage, this unlikely candidate first defeated the well established Clinton machine, then went on to beat the well known, well respected war hero, John McCain.
Putting politics aside, marketers would do well to take a few pages out of Obama’s marketing playbook. Why? It’s classic marketing with a flourish. Here are a few of the keys to Obama’s election marketing success; each can be related to your own business. (more…)
Tags: "Game Change", 2008 Election, Branding, marketing, Mobile, Obama, tone
Posted in marketing plan, online marketing, social networking, technology, Uncategorized | No Comments »
In earlier blogs, I illustrated that business people in their 50s and 60s are using the Internet – on average – nine hours a week. In my last blog, we shared an article from Forbes that clearly states “C-suite” executives use the Internet to do research – and about half of those executives do their own research. This led me to conclude that, “combining relevant web content and search engine optimization is the very essence of a strong Internet presence today.” (more…)
Tags: Geographic Markets, Google AdWords, Gordon O'Neill, Market Behaviors, Market Demographics, Online Media Buying, Psychographics, Reaching Executives, SEM
Posted in CEO'Briefing, google, gordon, marketing plan, media buying, online marketing | 2 Comments »
As we all know, social media is constantly changing. There’s new social networks popping up everyday, entirely new services are being used by your customers that you’ve never even heard of and you’re still discovering new features in Facebook. It seems like way too much work to participate in social media and at the same time stay up-to-date on the latest technologies and capabilities. Hopefully this list will help you out. Below are a list of some great resources to keep you in the know without wasting too much of your time. (more…)
Tags: Gizmodo, Mashable, Read Write Web, social media, The Next Web
Posted in Facebook, online marketing, social networking, technology | No Comments »
When planning any kind of event it’s easy to stay focused on the promotional materials and logistics that are happening in “the real world” to the extent where you are completely missing some great opportunities to utilize common, emerging digital technologies. These new opportunities are just that – opportunities that can help add a new level of involvement and promotion to really make your event a great success! After the jump we’ll take a look at some of the tools we’ve used for ourselves and our clients that have proven to be very successful and well received. (more…)
Tags: Association, blog, email, event, event promotion, Facebook, FENCETECH, meeting, social media, trade show, Twitter, YouTube
Posted in event planning, online marketing | No Comments »
Remember my first blog? Over half of those 45 -54 and 33% between 55 and 64 use the Internet 9 hrs. per week. Internet access/usage rises steadily with education and income levels. In addition, an IAB 2006 study found that:
- 93% of business decision makers use the Internet for business every day and most of them have taken action as result of seeing an ad on a B2B website.
- 84% of business people use the Internet to research products and 71% buy products.
- Forbes/Insight reports the Internet is the C-suite’s top information resource for locating business-related information
- Over half C-suite execs search for information themselves and continue “clicking around” to locate the right information
- The “researcher” needs information to “sell” others in the decision-making path – provide the information needed and they will become your champion.
(more…)
Tags: B2B, Blogs, C-Suite, Decision Makers, Executive Suite, SEM, SEO
Posted in CEO'Briefing, gordon, marketing plan, online marketing, SEO, social networking, websites | 2 Comments »
Google recently confirmed Internet rumors that they are throwing their hat into the social networking ring by introducing Google Buzz. If you can overlook the awful name, Buzz will basically be incorporated into your Gmail account. According to Mashable’s initial details, there will be a tab labeled “Buzz” right underneath your Inbox. It will provide links to Google-owned Picasa and YouTube along with Flickr and Twitter (Facebook was left out of the initial report; not sure if it’s incorporated or not).
Todd Jackson, product manager for Google Buzz, called it “an entire new world within Gmail.” (more…)
Tags: Buzz, Facebook, Flickr, Gmail, google, Mashable, Picasa, Titan, Twitter, Wave, YouTube
Posted in Facebook, google, online marketing, social networking, technology, Twitter, Uncategorized | No Comments »
Foursquare (http://foursquare.com) has been taking the world by storm over the past few months with its unique blend of social networking, status updates, business review and location based gaming. If you’re not familiar with it, Foursquare is an app that runs on your location aware mobile device. It allows its users to discover what’s around them in “the real world,” share their activity and location with their group of friends and compete with each other by earning points and unlocking badges. With Foursquare’s popularity comes a great opportunity for businesses to promote themselves to a new audience and a new way to reward their most loyal customers.
Here are the top 5 way a business can get started using Foursquare: (more…)
Tags: brandon, Business Promotion, Foursquare, Location based game, New Media, social networking
Posted in online marketing, social networking, technology | 1 Comment »
