We all have seen them. Sometimes (and more often than not), they are those cleverly designed boxes above, below, or to the side of our favorite Web pages. Sometimes (unfortunately), they are those awfully annoying pop-ups that prevent us from seeing what we visited the Web site to see in the first place.
Archive for the ‘PR’ Category
Best Things in Life are Free … Really?
For a whole host of reasons – the lousy economy being the first one to come to mind – many different businesses are offering their products or services for insanely cheap, or even free, in some cases. For example, T.G.I. Friday’s sold select appetizers for five cents (with a purchase of a drink) on Cinco de Mayo. And Kentucky Fried Chicken and Oprah teamed up to offer a free grilled chicken dinner with coupon. The debacle ended up with several customers being turned away from KFC restaurants for a variety of reasons.
Developing Successful PR Campaigns
Here’s a scenario for you: You have just invented the greatest product EVER. You know that legions of people from across the world are going to flock to buy your product. All you have to do is write up a press release, send it out, and BAM! You’re famous!
Right? (more…)
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1000 Parkwood Circle • Suite 360 • Atlanta, Georgia 30318