Archive for the ‘social networking’ Category
I just returned from Food Marketing Institute where they commonly talk about Pre-tailing. It is when consumers use the Internet to shop and compare retail and online products or use social media to ask their friends for advice when making a buying decision. (more…)
Tags: B2B, consumer research, Gordon O'Neill, Pre-tailing, price transparency, retail, social research
Posted in CEO'Briefing, Uncategorized, gordon, marketing plan, online marketing, social networking, technology | No Comments »
I just finished reading “Game Change” by John Heilemann and Mark Halperin. It’s a great read for anyone interested in national politics. It’s also an intriguing read for those involved in marketing as the authors describe in great detail the well-crafted presidential marketing campaign executed by Barack Obama. Regardless of your political preferences, the Obama campaign will long be considered a case history on brand marketing. After all, politics, for the most part, is marketing. As a newcomer to the American stage, this unlikely candidate first defeated the well established Clinton machine, then went on to beat the well known, well respected war hero, John McCain.
Putting politics aside, marketers would do well to take a few pages out of Obama’s marketing playbook. Why? It’s classic marketing with a flourish. Here are a few of the keys to Obama’s election marketing success; each can be related to your own business. (more…)
Tags: "Game Change", 2008 Election, Branding, marketing, Mobile, Obama, tone
Posted in Uncategorized, marketing plan, online marketing, social networking, technology | No Comments »
Websites should be looked at as living, breathing entities. They should evolve and change over time, adapting to their environments – especially their users behaviors. The method of change can vary from frequent, minor adjustments or larger, more sweeping changes and upgrades less frequently. Recently we made some major changes to one of our client’s websites and I’d like to walk you through some of the benefits of this web redesign and how a commitment to keeping your website evolving can benefit your business and its presence on the web. (more…)
Tags: GAPA, SEO, social media, Website Design, Website Redesign, Website Upgrade
Posted in brandon, social networking, websites | No Comments »
As we all know, social media is constantly changing. There’s new social networks popping up everyday, entirely new services are being used by your customers that you’ve never even heard of and you’re still discovering new features in Facebook. It seems like way too much work to participate in social media and at the same time stay up-to-date on the latest technologies and capabilities. Hopefully this list will help you out. Below are a list of some great resources to keep you in the know without wasting too much of your time. (more…)
Tags: Gizmodo, Mashable, Read Write Web, social media, The Next Web
Posted in Facebook, brandon, online marketing, social networking, technology | No Comments »
When you hear people discuss “Social Media” you undoubtedly think of Facebook and Twitter if you have any familiarity with the phrase to begin with. The big, stand out names are the brands that have come to define this emerging yet rapidly changing form of media, but the truth is there are countless other names and entire genres that get overlooked. Social Media is a big umbrella term for a lot of unique sites and services. In this article I’ll go through some of the major types of social media and share some examples of each. (more…)
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With the advent of social media marketing, I caution clients to beware of the social media “experts” that are flooding boardrooms across the country. No doubt that these folks understand how certain social media applications work and how quickly they can whip together a Facebook program or set up a Twitter account. But what is often missing is a true understanding of marketing, and how social media should be integrated into an overall branding effort. Said differently, social media is to marketing as tactics are to strategy. Social media is not a replacement for sound marketing, which is still about brand positioning and the brand message. It’s one more tool in a marketer’s tool kit. (more…)
Tags: Experts, Mark, social media, Warning
Posted in social networking, websites | 1 Comment »
By now I’m sure we all realize that Facebook is a huge presence online (now even more visited in the US than Google!) and is also changing how we as marketing and PR professionals interact with our audience. Many businesses are still reluctant to get started on Facebook or did get started but aren’t ready to commit any time to it. Here are ten reasons why your company should get started and keep an active presence on Facebook right now! (more…)
Tags: social media
Posted in brandon, social networking, websites | No Comments »
Remember my first blog? Over half of those 45 -54 and 33% between 55 and 64 use the Internet 9 hrs. per week. Internet access/usage rises steadily with education and income levels. In addition, an IAB 2006 study found that:
- 93% of business decision makers use the Internet for business every day and most of them have taken action as result of seeing an ad on a B2B website.
- 84% of business people use the Internet to research products and 71% buy products.
- Forbes/Insight reports the Internet is the C-suite’s top information resource for locating business-related information
- Over half C-suite execs search for information themselves and continue “clicking around” to locate the right information
- The “researcher” needs information to “sell” others in the decision-making path – provide the information needed and they will become your champion.
(more…)
Tags: B2B, Blogs, C-Suite, Decision Makers, Executive Suite, SEM, SEO
Posted in CEO'Briefing, SEO, gordon, marketing plan, online marketing, social networking, websites | 1 Comment »
