I just returned from Food Marketing Institute where they commonly talk about Pre-tailing. It is when consumers use the Internet to shop and compare retail and online products or use social media to ask their friends for advice when making a buying decision. (more…)
Archive for the ‘technology’ Category
Classic marketing. Brilliant execution.
I just finished reading “Game Change” by John Heilemann and Mark Halperin. It’s a great read for anyone interested in national politics. It’s also an intriguing read for those involved in marketing as the authors describe in great detail the well-crafted presidential marketing campaign executed by Barack Obama. Regardless of your political preferences, the Obama campaign will long be considered a case history on brand marketing. After all, politics, for the most part, is marketing. As a newcomer to the American stage, this unlikely candidate first defeated the well established Clinton machine, then went on to beat the well known, well respected war hero, John McCain.
Putting politics aside, marketers would do well to take a few pages out of Obama’s marketing playbook. Why? It’s classic marketing with a flourish. Here are a few of the keys to Obama’s election marketing success; each can be related to your own business. (more…)
What is Foursquare and How Can it Help My Business?
Foursquare (http://foursquare.com) has been taking the world by storm over the past few months with its unique blend of social networking, status updates, business review and location based gaming. If you’re not familiar with it, Foursquare is an app that runs on your location aware mobile device. It allows its users to discover what’s around them in “the real world,” share their activity and location with their group of friends and compete with each other by earning points and unlocking badges. With Foursquare’s popularity comes a great opportunity for businesses to promote themselves to a new audience and a new way to reward their most loyal customers.
Here are the top 5 way a business can get started using Foursquare: (more…)
Best New Features of LinkedIn
LinkedIn, the popular social network for businesses, has gone through some big changes recently. It’s still one of the only social networks to go against Facebook and hold it’s own. While many of LinkedIn’s recent improvements bare strikingly similar properties to features on Facebook, some of them do not and are quite innovative. We’re going to look at seven of my favorite recent new features in this article. All of these were implemented within the last quarter. Pretty impressive! (more…)
CES 2010
The 2010 Consumers Electronic Show is currently happening – and there are several gadgets that are being unveiled that I simply can’t wait to see, primarily the iSlate. But even though Apple may overshadow many of the big ticket items at this year’s CES with the iSlate, there are several other pieces of technology to look forward to. (more…)
Challenge Yourself with Some Professional Resolutions.
Confession time! How many of you make New Year’s resolutions? Guilty – I make them every year. And no, I’m not the jerk who buys a gym membership on January 1 only to crowd the gym along with all the other wannabes for a few weeks and then never shows my face in there again. I’m the realistic type who aims to conquer simple things like learning to keep a plant alive for longer than a month, keeping my home office organized, and learning to bake (mainly so I can be included in the holiday cookie exchanges at work again – you mess up no-bake cookies two years in a row and they show you the door around here). (more…)
We’re having a Google Christmas!
This is the time of year of sharing and generosity, but Google seems to be going above and beyond the usual holiday spirit this month. You would think releasing a new phone or redesigning the most iconic homepage on the Internet would be enough, but they’ve been doing much, much more lately. Here’s a recap of all of our Christmas gifts from Google so far this holiday season! (more…)
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