The O'Neill Communications Blog

Archive for the ‘tips’ Category

Top Five Tips for the Successful Launch of a Website.

Creating a website from scratch can be a very complicated and confusing undertaking. There’s a lot to do and a lot to forget.  Luckily there are certain things that can enable you and/or your team to launch a new website with minimal complications. Of course, nothing is foolproof, but hopefully these things can help! (more…)

Leaving Blog Comments

I love reading other blogs almost as much as I love writing blog posts. But it can be tough sometimes to come up with an insightful comment. I don’t want to be a mere lurker, but on the other hand I don’t want to waste my time – or the blogger’s time – with an inane comment. (more…)

Common writing mistakes

Because I’m a writer, people often think that I love grammar and know everything about the English language. They think I lived for the grammar lessons in school.

Well, they’re wrong. I never liked grammar, and I have a difficult time explaining certain things to people. However, there are certain rules that are really basic, and that everyone should know.
(more…)

How to Get Out of a Design Rut


Last week I let you in on my little secret – my love of green. That confession sparked the idea for this blog. Sometimes a designer needs to take a step back and look at their work. It can be difficult to notice you’re in a rut sometimes!

Do you notice any repeating design elements? Maybe you’ve been using the same font on all of your recent projects. Or maybe all of them basically have the same composition. (more…)

Presentations – why more isn’t always better.

I think it’s safe to assume that everyone has had the misfortune of sitting through a presentation that looked like this:

Ah, yes – the dreaded presentation where the presenter thought it was vital to put every word from their presentation onto the screen. Presentation – FAIL! Here’s usually what happens next – instead of the audience anxiously anticipating what the speaker will say next, they skip ahead on the screen and ultimately end up tuning out the presenter. What’s the point of listening if it’s all right there in front of you? (more…)

Bowser = Marketing Genius

In honor of it being close to the weekend, I’m going to go with a fun post:

Do you know about Bowser, the Miniature Schnauzer?

Meet Bowser.

Bowser came into my life when he was seven weeks old. I was fresh out of college, adjusting to living on my own and the 40-hour workweek. He fit in the palm of my hand and looked more like a rat than a puppy.

Anyway, I was looking at Bowser the other night (he’s now almost three years old and gets fatter every day), and I was thinking that Bowser knows the secrets to all anyone really needs to know about marketing. After the jump, allow me to explain. (more…)

An Open Letter to Facebook

(Author’s note: I’ve loved and have been a member of Facebook since June 2005. Facebook is an excellent way to keep up with friends and network with professionals. It’s also a great tool for businesses to use to communicate with several target audiences at one time. But I haven’t been happy with Facebook’s swift change in stance toward privacy and security, and that is what this letter details. I also explain how you can set your privacy settings after the break.)

Dear Facebook,

Facebook, Facebook, Facebook. What happened to you? What’s happened to us? When I first started seeing you, I was still in college. You promised me exclusivity, and in return I shared important information and intriguing facts about me that hardly anyone knew at the time, including the fact that I truly believe “The Great Gatsby” and “Confessions of a Shopaholic” are two of the greatest books of all time.

After some time of that, you began sneaking around. My friends told me that you were flirting with the idea of letting high school students join us. What?!? These were high school students. I thought you and I were beyond that. But you let high school students on, and I eventually became used to that fact. I still loved you, no matter how you treated me.

Once I got used to that (and almost forgot about it, actually), you threw another curveball my way. I was told that you were going to see anyone over the age of 13. Anyone. What happened to the exclusivity? I felt like you were changing, yet I had stayed the same. I tried to break up with you then, but you lured me back. We had so many mutual friends, and you always managed to come up in conversations. How could I not stay away from you? (more…)

How to Prepare for a Meeting with a Graphic Designer

So you scheduled an appointment to meet with a graphic designer? Lucky! I don’t know anyone who’s a fan of long, drawn out meetings, so I’ve come up with a list of suggestions to help ensure the meeting goes smoothly and that everyone benefits. (more…)

Criticizing Copy

I can be a very narcissistic person, so it’s difficult for me to accept and utilize criticism – however, as a writer, I know constructive criticism and honest feedback of my work will only help my writing become stronger.

I also find it difficult to critique other people’s work at times, but I realize that they are probably just like me and want to strengthen their writing as well.

After the break, learn what steps I use to critique various writing projects. (more…)

Online Identity – Google Ups The Costs

Google completely rocked my world earlier this week when Marissa Mayer (vice president of search product and user experience at Google, and totally my idol) announced that Google search results will now be in real-time. (more…)

New Brochures are Designed for Smith-Gilbert GardensGCDD Publishes their Annual ReportGAPA Launches a Website RedesignRead Gordon's Latest CEO'Briefing Now!