Your brand’s logo is the most important communication device your company will ever possess. It is your ambassador to foreign lands, your customer service representative and the coat of arms for your “army” of employees. We happen to live in a very visual world and assessments are made on appearances all the time. Your logo is usually the first visual representation of you and your brand that your customers and prospects will come in contact with and whether you intend it to or not, it’s going to make an impression. Whether it’s a good impression or a bad impression is totally up to you and your design team. Here are some tips on creating a great logo: (more…)
Archive for the ‘tips’ Category
Twitter Goes Red
Today, December 1, is World AIDS Day, and the (RED) campaign teamed up with Twitter to increase advocacy.In a “so simple it’s brilliant” move, any person who tweets with the hash tags #red or #laceupsavelives saw the font turn red today. Phrases like World Aids Day/#WorldAidsDay, HIV, Africa and Red have remained in the top trending topics all day, and hundreds are retweeting @joinred’s and @ONECampaign’s tweets detailing facts and statistics on AIDS and World AIDS Day. (more…)
Keep Your Email Subscribers Happy.
Tell me if this sounds familiar – you sign up to be on a company’s mailing list and end up finding your inbox inundated with emails from that company. At first you try to read them because you obviously had some interest when you signed up, but now there’s just too many to sort through. If you’re like me, you end up unsubscribing from the emails and moving on with your life.
Here’s a few suggestions I’d like to give companies in order to keep subscribers happy and interested in what they have to say: (more…)
Locking Down Your Blog: How to Create a Members-Only Site with WordPress
Recently one of our clients needed a secure website put up pretty quickly, and the features they needed on the site made it sound like it should be built as a WordPress blog. But WordPress was built for sharing, not keeping things secret! Keep reading to see how we took a social blogging platform and turned it into a highly secure, members-only website! (more…)
Approved for Print! Now What? Ten Steps for Sending a Project to Print.
You might think these words would be music to every designer’s ears. But this process can sometimes be a little stressful in making sure that no detail is overlooked.
Below are the steps that I use when prepping files for print: (more…)
Not What You Write, But How
For writers, content can drive us crazy. What are we going to say about this new product? We’ve been told that powerful content is what intrigues the consumer and makes them sit up and take notice. It’s true that content is important – if you’re selling, say, a vegetable product that can be served as a soup or a drink and you start writing about how your favorite color is purple, obviously there is a disconnect. (more…)
How to Give Constructive Criticism without the Sting.
How many times have you been asked if you like something and you say “looks great!” when you’re really thinking “BURN IT!?” I think it’s happened to everyone. It’s not easy to tell someone that you don’t love everything about their work.
Here are some thoughts to keep in mind when the inevitable question “How does this look?” comes up: (more…)
How to Know What to Write
As someone who has spent hours in front of a computer screen with hands poised, I can say from experience that inspiration does not flow freely from a tap inside your mind that can be easily turned on and off. There are a few different methods I use when this happens.
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1000 Parkwood Circle • Suite 360 • Atlanta, Georgia 30318