I just returned from Food Marketing Institute where they commonly talk about Pre-tailing. It is when consumers use the Internet to shop and compare retail and online products or use social media to ask their friends for advice when making a buying decision. (more…)
Archive for the ‘Uncategorized’ Category
Classic marketing. Brilliant execution.
I just finished reading “Game Change” by John Heilemann and Mark Halperin. It’s a great read for anyone interested in national politics. It’s also an intriguing read for those involved in marketing as the authors describe in great detail the well-crafted presidential marketing campaign executed by Barack Obama. Regardless of your political preferences, the Obama campaign will long be considered a case history on brand marketing. After all, politics, for the most part, is marketing. As a newcomer to the American stage, this unlikely candidate first defeated the well established Clinton machine, then went on to beat the well known, well respected war hero, John McCain.
Putting politics aside, marketers would do well to take a few pages out of Obama’s marketing playbook. Why? It’s classic marketing with a flourish. Here are a few of the keys to Obama’s election marketing success; each can be related to your own business. (more…)
2009 Milestones Celebrated in GCDD Annual Report
The 2009 Georgia Council on Developmental Disabilities (GCDD) annual report has just been published. The report highlights the council’s five “real initiatives” which include: real learning, real supports, real careers, real influence and real homes. It also details the main events from the past year including:
1. Changing name to Georgia Council on Developmental Disabilities
2. Discovery Day
3. Disability Day
4. 10-year anniversary of Olmstead
Designed to also be a pocket folder, the publication is
able to be used year-round by the Council as a promotional piece.
To view the entire annual report, click here.
Presentations – why more isn’t always better.
I think it’s safe to assume that everyone has had the misfortune of sitting through a presentation that looked like this:
Ah, yes – the dreaded presentation where the presenter thought it was vital to put every word from their presentation onto the screen. Presentation – FAIL! Here’s usually what happens next – instead of the audience anxiously anticipating what the speaker will say next, they skip ahead on the screen and ultimately end up tuning out the presenter. What’s the point of listening if it’s all right there in front of you? (more…)
How to Prepare for a Meeting with a Graphic Designer
So you scheduled an appointment to meet with a graphic designer? Lucky! I don’t know anyone who’s a fan of long, drawn out meetings, so I’ve come up with a list of suggestions to help ensure the meeting goes smoothly and that everyone benefits. (more…)
Criticizing Copy
I can be a very narcissistic person, so it’s difficult for me to accept and utilize criticism – however, as a writer, I know constructive criticism and honest feedback of my work will only help my writing become stronger.
I also find it difficult to critique other people’s work at times, but I realize that they are probably just like me and want to strengthen their writing as well.
After the break, learn what steps I use to critique various writing projects. (more…)
Challenge Yourself with Some Professional Resolutions.
Confession time! How many of you make New Year’s resolutions? Guilty – I make them every year. And no, I’m not the jerk who buys a gym membership on January 1 only to crowd the gym along with all the other wannabes for a few weeks and then never shows my face in there again. I’m the realistic type who aims to conquer simple things like learning to keep a plant alive for longer than a month, keeping my home office organized, and learning to bake (mainly so I can be included in the holiday cookie exchanges at work again – you mess up no-bake cookies two years in a row and they show you the door around here). (more…)
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