The O'Neill Communications Blog

Archive for the ‘video’ Category

GAPA Leads the Way with New Video Project

Author’s note, this was posted by Brandon on behalf of Carmel Hearn

They say that seeing is believing. And that’s why we believe a video is a GREAT way to get your message across to your target audience. So, in 2009, we were excited the Georgia Association of Physician Assistants asked O’Neill Communications to produce a new video for the organization about the great benefits GAPA offers. We had previously produced their first membership video in 2007, and it had served the association well, but it was time for something new. We took advantage of the opportunity to shoot interviews and footage at their summer conference in July on Hilton Head Island, and edited the footage into four 2-minute videos that were chaptered into a DVD and mailed to more than 4,000 PAs across Georgia in December. “GAPA – Leading the Way for Georgia PAs” illustrates that a membership in the Association is one of the best investments that PAs and their employers can make to ensure their professional development. It shows what really happens at a GAPA conference, from the continuing medical education courses to the fun activities that conference attendees and their families can enjoy. The interviews with GAPA members show the passion they have for the organization that represents them well at the legislative level.

Video after the jump. (more…)

Video 101: Basic Skills

by Carmel

Today’s subject is terminology, knowledge and correct usage of basic terms. If you have a TV or film background and education, you know what I’m talking about. But if you have ever instructed a camera operator to “pan up” or don’t know the difference between a dissolve and a wipe, this is for you. Writers should, in particular, use the right language when describing video and audio transitions in scripts, especially if you would like to produce a video that ends up looking the way you envisioned it, or if you ever wish to have any credibility. You do not have to learn every term out there, but please get familiar with the more common ones.

Here is a quick primer:

•    Zoom and dolly – Both involve getting closer to or farther away from the subject. A dolly is when the entire camera (and tripod) moves, while a zoom is a lens adjustment.
•    Pan and truck – If the camera tripod is on wheels or a track, the entire camera configuration can truck left or right, but if the camera is on a stationary tripod (also known as sticks) only the camera head can pan left or right.
•    Tilt and boom – Raising/lowering the entire camera up/down (on a boom or jib) is known as a boom shot. If on sticks, the camera head tilts up or down to follow vertical action.
•    Common abbreviations are WS (wide shot), TS (tight shot), CU (close up), LS (long shot). The letter “m” for “medium” or “x” for “extreme” may also appear in front of any of those designations.  MCU is “medium close up.”
•    Know your transitions: cut, dissolve, fade and wipe are some of the more prevalent video terms. Audio typically fades in/out.
•    Learn the old terminology. B-roll is a film term used as a synonym for cover video. SOT stands for “sound on tape” and originated from “sound on film.” It is also known as “a-roll.”

It doesn’t matter if you’re the summer intern logging videotapes or a writer who’s gotten her first video assignment, it is a faux pas to call a pan a tilt or identify a dissolve as a cut. So, learn a little terminology, and ramp up your credibility!

Homework assignment: Here’s a site that does a good job describing few of the more common terms.

Class dismissed!

Super Bowl Advertising

Even for Americans who could care less about football, most of us are united every Super Bowl Sunday by one to two things – the half-time show and the commercials.

For those of us who remember the Justin Timberlake / Janet Jackson “wardrobe malfunction,” this year saw Bruce Springsteen … um,  slide into the homes of America. General consensus seems to be that he rocked it out, though.

General consensus also seems to be that advertising this year was dull. We had everything from the most-watched ad, Danica Patrick for GoDaddy.com, to Ed McMahon and MC Hammer wanting your gold

Patrick Scullion over at his blog, The Lint Screen, has a good wrap-up of all Super Bowl commercials.

What was your favorite (and least favorite!) commercial this year? Did you think they were a bit … dull? And, maybe the most important question … how do you feel about Bruce Springsteen sliding into your living room?

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