The O'Neill Communications Blog

Archive for the ‘websites’ Category

GAPA Website Upgrade

GAPA (the Georgia Association of Physician Assistants) recently asked us to give their website an overhaul. We had designed their previous website about 4 years ago and as the organization has grown and changed in that time they recognized a need for a new website that would better accommodate them and their needs. We jumped at the chance and after some hard work, we’re proud to show off the end result. See the before and after after the jump. (more…)

Etowah Landscape Group’s New Website, Designed, Developed and Written By O’Neill Communications

Etwoah Landscape Homepage, Designed by O'Neill CommunicationsWe just launched one of our latest websites for Etowah Landscape Group. O’Neill Communications was responsible for the design, development and writing of the site. The site was built on the WordPress platform with a custom built theme and a lot of specialized functionality. Check out some of the great features after the jump! (more…)

Top Five Tips for the Successful Launch of a Website.

Creating a website from scratch can be a very complicated and confusing undertaking. There’s a lot to do and a lot to forget.  Luckily there are certain things that can enable you and/or your team to launch a new website with minimal complications. Of course, nothing is foolproof, but hopefully these things can help! (more…)

Ten Benefits of Timely and Thoughtful Website Upgrades

Websites should be looked at as living, breathing entities. They should evolve and change over time, adapting to their environments – especially their users behaviors. The method of change can vary from frequent, minor adjustments or larger, more sweeping changes and upgrades less frequently. Recently we made some major changes to one of our client’s websites and I’d like to walk you through some of the benefits of this web redesign and how a commitment to keeping your website evolving can benefit your business and its presence on the web. (more…)

All the different types of Social Media

All the different types of social mediaWhen you hear people discuss “Social Media” you undoubtedly think of Facebook and Twitter if you have any familiarity with the phrase to begin with. The big, stand out names are the brands that have come to define this emerging yet rapidly changing form of media, but the truth is there are countless other names and entire genres that get overlooked. Social Media is a big umbrella term for a lot of unique sites and services. In this article I’ll go through some of the major types of social media and share some examples of each. (more…)

Beware the social media “expert”

With the advent of social media marketing, I caution clients to beware of the social media “experts” that are flooding boardrooms across the country. No doubt that these folks understand how certain social media applications work and how quickly they can whip together a Facebook program or set up a Twitter account.  But what is often missing is a true understanding of marketing, and how social media should be integrated into an overall branding effort. Said differently, social media is to marketing as tactics are to strategy. Social media is not a replacement for sound marketing, which is still about brand positioning and the brand message. It’s one more tool in a marketer’s tool kit. (more…)

10 Reasons your company needs to be on Facebook NOW!

By now I’m sure we all realize that Facebook is a huge presence online (now even more visited in the US than Google!) and is also changing how we as marketing and PR professionals interact with our audience. Many businesses are still reluctant to get started on Facebook or did get started but aren’t ready to commit any time to it. Here are ten reasons why your company should get started and keep an active presence on Facebook right now! (more…)

B2B – Business Use of Internet

Remember my first blog?  Over half of those 45 -54 and 33% between 55 and 64 use the Internet 9 hrs. per week.  Internet access/usage rises steadily with education and income levels.  In addition, an IAB 2006 study found that:

  • 93% of business decision makers use the Internet for business every day and most of them have taken action as result of seeing an ad on a B2B website.
  • 84% of business people use the Internet to research products and 71% buy products.
  • Forbes/Insight reports the Internet is the C-suite’s top information resource for locating business-related information
  • Over half C-suite execs search for information themselves and continue “clicking around” to locate the right information
  • The “researcher” needs information to “sell” others in the decision-making path – provide the information needed and they will become your champion.

(more…)

Useful Free Icons for Web Development

When developing and designing websites, handy icons can be a real life saver. Instead of designing commonly used elements from scratch every single time you need them, having some good, classic sets on file can allow you to focus on the big picture of your project, like the overall design, usability or functionality. Below are links to some of my favorite free sets that I think you’ll enjoy! (more…)

Challenge Yourself with Some Professional Resolutions.

Confession time! How many of you make New Year’s resolutions? Guilty – I make them every year. And no, I’m not the jerk who buys a gym membership on January 1 only to crowd the gym along with all the other wannabes for a few weeks and then never shows my face in there again. I’m the realistic type who aims to conquer simple things like learning to keep a plant alive for longer than a month, keeping my home office organized, and learning to bake (mainly so I can be included in the holiday cookie exchanges at work again – you mess up no-bake cookies two years in a row and they show you the door around here). (more…)

New Brochures are Designed for Smith-Gilbert GardensGCDD Publishes their Annual ReportGAPA Launches a Website RedesignRead Gordon's Latest CEO'Briefing Now!