The O'Neill Communications Blog

Archive for the ‘writing’ Category

Summer Issue of Making a Difference Inspires and Informs

Making a Difference, Summer 2010 edition

The Summer edition of Making a Difference, a quarterly publication of the Georgia Council on Developmental Disabilities (GCDD), has just wrapped up. In addition to it’s stellar design (hey, a designer should be able to toot their own horn) the magazine is full of inspiring articles and information.

The summer edition features the Children’s Freedom Initiative, which aims to move children with disabilities under the age of 22 out of state-run facilities and closer to home. The initiative was formed in 2005 after advocates with the Georgia Advocacy Office (GAO) discovered 141 children under the age of 22 living in state-run facilities and other nursing facilities. Mathew Harp, featured on the cover with his mom and sisters, gives an inspiring message about what it meant to him to return home after having to live in a nursing home when he was 21. (more…)

Etowah Landscape Group’s New Website, Designed, Developed and Written By O’Neill Communications

Etwoah Landscape Homepage, Designed by O'Neill CommunicationsWe just launched one of our latest websites for Etowah Landscape Group. O’Neill Communications was responsible for the design, development and writing of the site. The site was built on the WordPress platform with a custom built theme and a lot of specialized functionality. Check out some of the great features after the jump! (more…)

Smith Gilbert Gardens Brochures Arrive

Examples of the printed brochuresWe just completed two printed brochures for one of our new clients, Smith-Gilbert Gardens. As you might remember, we recently designed their new logo. The two new brochures feature that logo along with the new branding for the gardens and celebrate the culturally rich gardens that frame interesting sculpture with lush, vibrant plant life. The first brochure is a General Overview piece to raise awareness, the second is the Garden Tour brochure which is given to visitors to aid in their tour of the gardens. See the brochures and learn more after the jump. (more…)

Spring Issue of Making a Difference Features 12th Annual Disability Day

spring cover of Making a Difference magazine

We’ve just finished the latest issue of Making a Difference magazine, a quarterly publication of the Georgia Council on Developmental Disabilities (GCDD). O’Neill Communications handled the editorial content, cartoon illustration, and overall design of the publication.

The spring 2010 edition features the 12th Annual Disability Day 2010 in Atlanta. Advocates from across the state came together on February 25 to let the Georgia government know that they are ready…ready for the waiting lists to be cleared; ready for legislation to be passed for more readily available accessible housing options; ready for employers to recognize the value that employees with disabilities bring to the workplace…ready for change. (more…)

Common writing mistakes

Because I’m a writer, people often think that I love grammar and know everything about the English language. They think I lived for the grammar lessons in school.

Well, they’re wrong. I never liked grammar, and I have a difficult time explaining certain things to people. However, there are certain rules that are really basic, and that everyone should know.
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Presentations – why more isn’t always better.

I think it’s safe to assume that everyone has had the misfortune of sitting through a presentation that looked like this:

Ah, yes – the dreaded presentation where the presenter thought it was vital to put every word from their presentation onto the screen. Presentation – FAIL! Here’s usually what happens next – instead of the audience anxiously anticipating what the speaker will say next, they skip ahead on the screen and ultimately end up tuning out the presenter. What’s the point of listening if it’s all right there in front of you? (more…)

Criticizing Copy

I can be a very narcissistic person, so it’s difficult for me to accept and utilize criticism – however, as a writer, I know constructive criticism and honest feedback of my work will only help my writing become stronger.

I also find it difficult to critique other people’s work at times, but I realize that they are probably just like me and want to strengthen their writing as well.

After the break, learn what steps I use to critique various writing projects. (more…)

Online Identity – Google Ups The Costs

Google completely rocked my world earlier this week when Marissa Mayer (vice president of search product and user experience at Google, and totally my idol) announced that Google search results will now be in real-time. (more…)

Keep Your Email Subscribers Happy.

Tell me if this sounds familiar – you sign up to be on a company’s mailing list and end up finding your inbox inundated with emails from that company. At first you try to read them because you obviously had some interest when you signed up, but now there’s just too many to sort through. If you’re like me, you end up unsubscribing from the emails and moving on with your life.

Here’s a few suggestions I’d like to give companies in order to keep subscribers happy and interested in what they have to say: (more…)

Not What You Write, But How

For writers, content can drive us crazy. What are we going to say about this new product? We’ve been told that powerful content is what intrigues the consumer and makes them sit up and take notice. It’s true that content is important – if you’re selling, say, a vegetable product that can be served as a soup or a drink and you start writing about how your favorite color is purple, obviously there is a disconnect. (more…)

New Brochures are Designed for Smith-Gilbert GardensGCDD Publishes their Annual ReportGAPA Launches a Website RedesignRead Gordon's Latest CEO'Briefing Now!