American Fence Association – Trade Show Exhibitor Services

Situation
The American Fence Association (AFA), the largest trade group for professional fence contractors, participates yearly in FENCETECH, the annual convention and trade exhibition. As such, AFA requires a dramatic booth presence.

Action
For the past several years, O’Neill Communications has designed and produced the theme and graphics for the AFA booth which approximates 80’x80’ and is positioned at the center of the show floor. The graphics support the brand image of AFA and promote the many and varied benefits of AFA membership as well as promoting AFA’s business partners. O’Neill Communications works closely with the trade show facilitator in coordinating booth fabrication and installation. The firm also develops pre-show communications to build booth traffic.

Results
The American Fence Association’s participation at FENCETECH continues to be extremely successful, and serves to be a critical link in promoting the mission of AFA and building membership.