Dave’s Foods – Food

Situation
Dave’s Foods wanted to expand its product line from simple sheet cakes to high-end layer cakes that could be produced and co-packed for clients. They needed attractive packaging to complement its line of specialty cakes that could be adapted to include its clients’ logo.

Action
O’Neill Communications designed a unique box for each type of cake in the line with similar graphic elements to tie the cakes together graphically. The work included food styling and photography, as well as an area to put either Dave’s Foods’ logo or its co-packing client’s logo. In addition, the firm designed trade show booth graphics, a brochure and product sheets and sent press releases on new products.

Results
Dave’s Foods began successfully co-packing specialty cakes for the popular HoneyBaked Ham® chain and Ingles Markets grocery stores.