FENCETECH – Trade Show Producer
Situation
FENCETECH, the annual convention and trade exhibit of the American Fence Association wanted to grow its revenue through an increase in both exhibitors and attendees.
Action
O’Neill Communications began promoting FENCETECH in 1995, greatly improving the design of marketing materials and expanding into new media and markets. Currently, FENCETECH has a robust marketing plan that includes:
- Print and online attendee and exhibitor information
- Pre and post-show public relations to allied trade publications
- Print and online advertising
- Email blasts
- Online marketing and sponsorship brochure
- Decals
- Postcards
- Pocket guide to the exhibits
- Show signage
- Buyer’s guide
Results
Since partnering with O’Neill Communications in 1995, FENCETECH has grown 400 percent in revenue and has been named one of Tradeshow Week’s Fastest 50 growing trade shows three times.
