Georgia Chiropractic Association – Publications
Situation
The Georgia Chiropractic Association (GCA) wanted to improve its image and communications efforts with an engaging, high quality publication.
Action
O’Neill Communications combined GCA’s two-color magazine and two-color newsletter into one, four-color, quarterly magazine, with improved photography and editorial content. In addition to design, O’Neill Communications assumed editorial responsibilities, and worked closely with a member-run editorial board to develop and review article concepts.
Result
The new publication better reflects the association’s professional image and is used by members in their waiting rooms to communicate their professionalism to patients. Complete issues of the magazines are posted to the GCA Web site.
