Georgia Chiropractic Association – Web site
Situation
The Georgia Chiropractic Association (GCA) wanted to expand its Web site to not only communicate with its current members but to also communicate with potential patients seeking chiropractic care while improving navigation.
Action
O’Neill Communications developed a fresh, new look for the member site which includes information on why to join, an easy to view calendar of upcoming training, and a special members only section that gives access to important information and a member bulletin board. An online version of the GCA magazine is also available on the site.
Additionally, a patient site was created that helps patients find GCA member doctors and organizes information about chiropractic according to need. The site further includes articles and tips on healthy living activities to encourage patients to use the site as a valuable health resource.
The site was built on top of a CMS (Content Management System), a technology that allows the client to add copy and events as needed, without altering the look of the site.
Results
The site had nearly 7,000 visits in its first three months, and continues to attract visitors on a daily basis.
