Graceland Fruit – Food Industry

Situation
In 1995, Graceland Fruit made a bold decision to begin independently marketing its innovative dried cherries, as traditional cherry industry co-op marketing programs did not adapt well to the new products.  It presented the small agricultural co-op with tremendous marketing challenges.

Action
Graceland turned to O’Neill Communications to develop a corporate identity, prepare marketing collaterals, and create a presentation to the North American Ingredient Marketing Specialists, a powerful and influential group of industrial food brokers.  O’Neill has continued serving Graceland since that time, introducing new products, preparing promotional materials for a private placement, rebranding the company, and providing ongoing sales collateral support.

The firm has updated Graceland’s brand strategy over the years along with updating the graphics, sales materials, trade show booth, and other marketing resources as the company’s product line and capacity have grown.  As they grew, Graceland needed pragmatic, cost-effective marketing solutions that were more and more sophisticated.

Results
Graceland Fruit has grown from zero to over $60 million in domestic and international revenues during this time while successfully introducing new products, raising needed capital, and maintaining good media relations with industry and consumer publications.

O’Neill Communications has consistently responded to the changing and expanding needs of Graceland Fruit since 1995.  Our relationship is built on reliability and consistency in brand and creative strategy.