Graceland Fruit – Trade Show Exhibitor

Situation
Graceland Fruit had to establish itself in the domestic industrial food ingredient market and later expand into international markets.  Trade shows were key elements in the strategy.

Action
O’Neill Communications designed and produced Graceland’s trade show booths, marketing materials, advanced postcard mailers, and publicity surrounding its participation in the Institute of Food Technology’s trade shows.  Working with its broker network and using advanced postcards, booth traffic developed new opportunities and new relationships.

The firm boosted Graceland’s presence at US trade shows and developed Graceland’s emerging international trade show marketing support, which included providing translated signs and brochures in 1997 at the FoodEx Show in Tokyo. O’Neill Communications has continued serving Graceland since that time with trade show booth design, as well as booth construction and management services, in addition to full marketing support.

Results
The Graceland booth at the 1996 IFT show was the 14th most visited booth in the entire show.  Graceland and its brokers now exhibit at a growing number trade shows across the US and around the globe. The trade show strategy was instrumental in Graceland becoming the world’s largest provider of infused dried fruit and vegetable ingredients.