iHealth Technologies – Business, Technology
Situation
iHealth Technologies is a growth company that uses very complex technologies to improve the management of the health care industry. The company works in a very narrow market space and depends on O’Neill Communications for projects on an “as needed” basis.
Action
O’Neill Communications has developed and updated the company’s Web site copy, sales brochures, and presentations as new companies were acquired or new products introduced. The firm sells in a very complex environment and seeks to clearly and effectively communicate its products and services to its prospects, clients, and employees.
Results
iHealth Technologies has been very successful in developing a specific niche market through its marketing and sales strategies. Since our initial engagement, the company has emerged as a leader in the health care cost containment industry and continues to thrive.















