School Specialty – Business, Sales Force Support

Situation
This $1 billion NASDAQ-traded company started a new school furnishings, equipment, and academic sales division to better penetrate the 200 largest public and private school systems throughout the country.  They had no sales materials and lacked the resources to support the sales team.

Action
Working with the division manager, O’Neill Communications developed sales collateral materials, sales resources, prepared for internal sales meetings, and developed sales presentations for the sales team.  The firm constructed a secure intranet to provide the sales team immediate access to sales resources over the Internet.

Results
School Specialty fielded a highly professional sales force that developed major relationships with public and private school systems across the country including Oakland, CA, Gwinnett County, GA, and KinderCare among many others.