Wild Veggie – Trade Show Exhibitor

Situation
Otsuka Foods needed to introduce Wild Veggie, a new vegetable product targeting health-conscious consumers, in the United States.

Action
O’Neill Communications developed an aggressive trade show schedule to launch this fresh-tasting vegetable product initially to food brokers and distributors. The firm designed and supervised construction and delivery of a 10’ x 20’ trade show booth that features engaging visuals, inviting customer interaction areas, and a private product prep station. The booth also features a 12’ tower that supports three large LCD television monitors featuring product videos, which were written and produced by O’Neill Communications.

The firm has also produced product demo videos used in sales presentations at trade show events, as well as direct mail and other promotional materials. O’Neill Communications additionally manages show services and booth storage and maintenance.

Results
Wild Veggie™’s trade show marketing directly resulted in a test program at Whole Foods Market® stores, its number one marketing objective.