Wild Veggie – Web
Situation
Otsuka Foods had initially introduced Wild Veggie, a new vegetable product, to U.S. food brokers and distributors, and now needed to target health-conscious consumers.
Action
O’Neill Communications coined the name, Wild Veggie, the Souper Drink ™ and developed the “Good for Every Body” campaign. The firm then developed and launched a new consumer Web site, www.SouperDrink.com. The site specifically targets consumers in Florida and other areas where Wild Veggie is available. It features a cast of eclectic characters including a young boy in a superhero outfit, a biker dude sporting a “I Heart Wild Veggie” tattoo, a spunky senior lady, and a college coed with an inviting smile. There are three simple tabs for visitors to choose: What is Wild Veggie? Where is Wild Veggie? How can I Wild Veggie? Visitors can sign up for the Wild Veggie mailing list, receive purchasing incentives and find a store or restaurant featuring Wild Veggie in their area.
Results
From the launch date, Web hits have been strong and continue to rise. Consumers are eagerly joining the mailing list to receive product information and purchasing incentives. For a complete look at Wild Veggie’s consumer Web site, check out www.SouperDrink.com
