For those of us that are not design savvy (I’m more drawn to the written word, myself), whitespace is the … well, white space between design elements. It is also known as negative space, and for those who don’t understand design concepts (again, a big fat arrow pointing at myself), whitespace is usually an effective weapon in a designer’s arsenal.
But why? Doesn’t it make sense to fill up as much space as possible with information?
Even for Americans who could care less about football, most of us are united every Super Bowl Sunday by one to two things – the half-time show and the commercials.
For those of us who remember the Justin Timberlake / Janet Jackson “wardrobe malfunction,” this year saw Bruce Springsteen … um, slide into the homes of America. General consensus seems to be that he rocked it out, though.
General consensus also seems to be that advertising this year was dull. We had everything from the most-watched ad, Danica Patrick for GoDaddy.com, to Ed McMahon and MC Hammer wanting your gold.
Patrick Scullion over at his blog, The Lint Screen, has a good wrap-up of all Super Bowl commercials.
What was your favorite (and least favorite!) commercial this year? Did you think they were a bit … dull? And, maybe the most important question … how do you feel about Bruce Springsteen sliding into your living room?
O'Neill Communications is a full service marketing communications firm offering a wide range of integrated marketing and creative resources including strategic planning, advertising, interactive, public relations, research, and publishing services.
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