They say that seeing is believing. And that’s why we believe a video is a GREAT way to get your message across to your target audience. So, in 2009, we were excited the Georgia Association of Physician Assistants asked O’Neill Communications to produce a new video for the organization about the great benefits GAPA offers. We had previously produced their first membership video in 2007, and it had served the association well, but it was time for something new. We took advantage of the opportunity to shoot interviews and footage at their summer conference in July on Hilton Head Island, and edited the footage into four 2-minute videos that were chaptered into a DVD and mailed to more than 4,000 PAs across Georgia in December. “GAPA – Leading the Way for Georgia PAs” illustrates that a membership in the Association is one of the best investments that PAs and their employers can make to ensure their professional development. It shows what really happens at a GAPA conference, from the continuing medical education courses to the fun activities that conference attendees and their families can enjoy. The interviews with GAPA members show the passion they have for the organization that represents them well at the legislative level.

Video after the jump.

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