The O'Neill Communications Blog

Posts Tagged ‘brand’

Bowser = Marketing Genius

In honor of it being close to the weekend, I’m going to go with a fun post:

Do you know about Bowser, the Miniature Schnauzer?

Meet Bowser.

Bowser came into my life when he was seven weeks old. I was fresh out of college, adjusting to living on my own and the 40-hour workweek. He fit in the palm of my hand and looked more like a rat than a puppy.

Anyway, I was looking at Bowser the other night (he’s now almost three years old and gets fatter every day), and I was thinking that Bowser knows the secrets to all anyone really needs to know about marketing. After the jump, allow me to explain. (more…)

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