For writers, content can drive us crazy. What are we going to say about this new product? We’ve been told that powerful content is what intrigues the consumer and makes them sit up and take notice. It’s true that content is important – if you’re selling, say, a vegetable product that can be served as a soup or a drink and you start writing about how your favorite color is purple, obviously there is a disconnect. (more…)
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1000 Parkwood Circle • Suite 360 • Atlanta, Georgia 30318