Remember my first blog? Over half of those 45 -54 and 33% between 55 and 64 use the Internet 9 hrs. per week. Internet access/usage rises steadily with education and income levels. In addition, an IAB 2006 study found that:
- 93% of business decision makers use the Internet for business every day and most of them have taken action as result of seeing an ad on a B2B website.
- 84% of business people use the Internet to research products and 71% buy products.
- Forbes/Insight reports the Internet is the C-suite’s top information resource for locating business-related information
- Over half C-suite execs search for information themselves and continue “clicking around” to locate the right information
- The “researcher” needs information to “sell” others in the decision-making path – provide the information needed and they will become your champion.
