Websites should be looked at as living, breathing entities. They should evolve and change over time, adapting to their environments – especially their users behaviors. The method of change can vary from frequent, minor adjustments or larger, more sweeping changes and upgrades less frequently. Recently we made some major changes to one of our client’s websites and I’d like to walk you through some of the benefits of this web redesign and how a commitment to keeping your website evolving can benefit your business and its presence on the web. (more…)
Posts Tagged ‘GAPA’
GAPA Leads the Way with New Video Project
Author’s note, this was posted by Brandon on behalf of Carmel Hearn
They say that seeing is believing. And that’s why we believe a video is a GREAT way to get your message across to your target audience. So, in 2009, we were excited the Georgia Association of Physician Assistants asked O’Neill Communications to produce a new video for the organization about the great benefits GAPA offers. We had previously produced their first membership video in 2007, and it had served the association well, but it was time for something new. We took advantage of the opportunity to shoot interviews and footage at their summer conference in July on Hilton Head Island, and edited the footage into four 2-minute videos that were chaptered into a DVD and mailed to more than 4,000 PAs across Georgia in December. “GAPA – Leading the Way for Georgia PAs” illustrates that a membership in the Association is one of the best investments that PAs and their employers can make to ensure their professional development. It shows what really happens at a GAPA conference, from the continuing medical education courses to the fun activities that conference attendees and their families can enjoy. The interviews with GAPA members show the passion they have for the organization that represents them well at the legislative level.
Video after the jump. (more…)
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1000 Parkwood Circle • Suite 360 • Atlanta, Georgia 30318