Posts Tagged ‘Gordon O’Neill’

They call it Pre-tailing.

I just returned from Food Marketing Institute where they commonly talk about Pre-tailing. It is when consumers use the Internet to shop and compare retail and online products or use social media to ask their friends for advice when making a buying decision. (more…)

Tags: B2B, consumer research, Gordon O'Neill, Pre-tailing, price transparency, retail, social research
Posted in CEO'Briefing, gordon, marketing plan, online marketing, social networking, technology, Uncategorized | No Comments »

Reaching Out to Your Targeted Customer

In earlier blogs, I illustrated that business people in their 50s and 60s are using the Internet – on average – nine hours a week. In my last blog, we shared an article from Forbes that clearly states “C-suite” executives use the Internet to do research – and about half of those executives do their own research. This led me to conclude that, “combining relevant web content and search engine optimization is the very essence of a strong Internet presence today.” (more…)

Tags: Geographic Markets, Google AdWords, Gordon O'Neill, Market Behaviors, Market Demographics, Online Media Buying, Psychographics, Reaching Executives, SEM
Posted in CEO'Briefing, google, gordon, marketing plan, media buying, online marketing | 2 Comments »

All for the Cost of One Employee: Marketing Services Solutions

It is a simple concept. For about the cost of one employee, we provide all the talent, know-how, and capabilities needed to create and manage your entire marketing program or campaign. This approach allows companies, associations, or governmental agencies to retain high-level marketing expertise and the writers, graphic designers, project managers, and video producers required to implement marketing projects or campaigns. (more…)

Tags: Cost Effective Marketing, Gordon O'Neill, Marketing Experience, outsourced marketing
Posted in analytics, gordon, marketing plan | No Comments »