Too often executives make assumptions or have an out-of-date perspective of today’s Internet usage. This CEO’Briefing offers research findings that the Internet is a very active marketplace – even for people in their 50’s and 60’s.
Almost half (46%) of the 308 million people (62 million are under 16 years old – so 57% of those over 16) in the US access the Internet 9.6 hrs/wk. – about 52% of the time is for email and 48% for other Web usage. Men report 28% heavier Web (non-email) usage than women for sports and other male interests. (more…)
