Posts Tagged ‘marketing’
I just finished reading “Game Change” by John Heilemann and Mark Halperin. It’s a great read for anyone interested in national politics. It’s also an intriguing read for those involved in marketing as the authors describe in great detail the well-crafted presidential marketing campaign executed by Barack Obama. Regardless of your political preferences, the Obama campaign will long be considered a case history on brand marketing. After all, politics, for the most part, is marketing. As a newcomer to the American stage, this unlikely candidate first defeated the well established Clinton machine, then went on to beat the well known, well respected war hero, John McCain.
Putting politics aside, marketers would do well to take a few pages out of Obama’s marketing playbook. Why? It’s classic marketing with a flourish. Here are a few of the keys to Obama’s election marketing success; each can be related to your own business. (more…)
Tags: "Game Change", 2008 Election, Branding, marketing, Mobile, Obama, tone
Posted in marketing plan, online marketing, social networking, technology, Uncategorized | No Comments »
In honor of it being close to the weekend, I’m going to go with a fun post:
Do you know about Bowser, the Miniature Schnauzer?
Meet Bowser.
Bowser came into my life when he was seven weeks old. I was fresh out of college, adjusting to living on my own and the 40-hour workweek. He fit in the palm of my hand and looked more like a rat than a puppy.
Anyway, I was looking at Bowser the other night (he’s now almost three years old and gets fatter every day), and I was thinking that Bowser knows the secrets to all anyone really needs to know about marketing. After the jump, allow me to explain. (more…)
Tags: Bowser, brand, fat dog, genius, image, innovation, marketing, target markets
Posted in marketing plan, o'neill communications, tips | 2 Comments »
