Posts Tagged ‘SEM’

Reaching Out to Your Targeted Customer

In earlier blogs, I illustrated that business people in their 50s and 60s are using the Internet – on average – nine hours a week. In my last blog, we shared an article from Forbes that clearly states “C-suite” executives use the Internet to do research – and about half of those executives do their own research. This led me to conclude that, “combining relevant web content and search engine optimization is the very essence of a strong Internet presence today.” (more…)

Tags: Geographic Markets, Google AdWords, Gordon O'Neill, Market Behaviors, Market Demographics, Online Media Buying, Psychographics, Reaching Executives, SEM
Posted in CEO'Briefing, google, gordon, marketing plan, media buying, online marketing | 2 Comments »

B2B – Business Use of Internet

Remember my first blog? Over half of those 45 -54 and 33% between 55 and 64 use the Internet 9 hrs. per week. Internet access/usage rises steadily with education and income levels. In addition, an IAB 2006 study found that:

93% of business decision makers use the Internet for business every day and most of them have taken action as result of seeing an ad on a B2B website.
84% of business people use the Internet to research products and 71% buy products.
Forbes/Insight reports the Internet is the C-suite’s top information resource for locating business-related information
Over half C-suite execs search for information themselves and continue “clicking around” to locate the right information
The “researcher” needs information to “sell” others in the decision-making path – provide the information needed and they will become your champion.

(more…)

Tags: B2B, Blogs, C-Suite, Decision Makers, Executive Suite, SEM, SEO
Posted in CEO'Briefing, gordon, marketing plan, online marketing, SEO, social networking, websites | 2 Comments »

SEO, PPC, SEM – What the …?

by Valerie

If you’re like most organizations, you have a Web site. But is your audience visiting your site? If you’re not properly marketing it, probably not. In addition to promoting your site in your traditional marketing mix, you should consider online promotion as well.

Two popular ways of marketing your site online are search engine optimization (SEO) and pay-per-click (PPC).
(more…)

Tags: online marketing, PPC, SEM, SEO, web sites, Web writing
Posted in analytics, SEO, val, websites, writing | No Comments »