Websites should be looked at as living, breathing entities. They should evolve and change over time, adapting to their environments – especially their users behaviors. The method of change can vary from frequent, minor adjustments or larger, more sweeping changes and upgrades less frequently. Recently we made some major changes to one of our client’s websites and I’d like to walk you through some of the benefits of this web redesign and how a commitment to keeping your website evolving can benefit your business and its presence on the web. (more…)
Posts Tagged ‘SEO’
SEO, PPC, SEM – What the …?
by Valerie
If you’re like most organizations, you have a Web site. But is your audience visiting your site? If you’re not properly marketing it, probably not. In addition to promoting your site in your traditional marketing mix, you should consider online promotion as well.
Two popular ways of marketing your site online are search engine optimization (SEO) and pay-per-click (PPC).
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