The O'Neill Communications Blog

Posts Tagged ‘SEO’

Ten Benefits of Timely and Thoughtful Website Upgrades

Websites should be looked at as living, breathing entities. They should evolve and change over time, adapting to their environments – especially their users behaviors. The method of change can vary from frequent, minor adjustments or larger, more sweeping changes and upgrades less frequently. Recently we made some major changes to one of our client’s websites and I’d like to walk you through some of the benefits of this web redesign and how a commitment to keeping your website evolving can benefit your business and its presence on the web. (more…)

B2B – Business Use of Internet

Remember my first blog?  Over half of those 45 -54 and 33% between 55 and 64 use the Internet 9 hrs. per week.  Internet access/usage rises steadily with education and income levels.  In addition, an IAB 2006 study found that:

  • 93% of business decision makers use the Internet for business every day and most of them have taken action as result of seeing an ad on a B2B website.
  • 84% of business people use the Internet to research products and 71% buy products.
  • Forbes/Insight reports the Internet is the C-suite’s top information resource for locating business-related information
  • Over half C-suite execs search for information themselves and continue “clicking around” to locate the right information
  • The “researcher” needs information to “sell” others in the decision-making path – provide the information needed and they will become your champion.

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SEO, PPC, SEM – What the …?

by Valerie

If you’re like most organizations, you have a Web site. But is your audience visiting your site? If you’re not properly marketing it, probably not. In addition to promoting your site in your traditional marketing mix, you should consider online promotion as well.

Two popular ways of marketing your site online are search engine optimization (SEO) and pay-per-click (PPC).
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New Brochures are Designed for Smith-Gilbert GardensGCDD Publishes their Annual ReportGAPA Launches a Website RedesignRead Gordon's Latest CEO'Briefing Now!