Posts Tagged ‘social media’
Websites should be looked at as living, breathing entities. They should evolve and change over time, adapting to their environments – especially their users behaviors. The method of change can vary from frequent, minor adjustments or larger, more sweeping changes and upgrades less frequently. Recently we made some major changes to one of our client’s websites and I’d like to walk you through some of the benefits of this web redesign and how a commitment to keeping your website evolving can benefit your business and its presence on the web. (more…)
Tags: GAPA, SEO, social media, Website Design, Website Redesign, Website Upgrade
Posted in brandon, social networking, websites | No Comments »
As we all know, social media is constantly changing. There’s new social networks popping up everyday, entirely new services are being used by your customers that you’ve never even heard of and you’re still discovering new features in Facebook. It seems like way too much work to participate in social media and at the same time stay up-to-date on the latest technologies and capabilities. Hopefully this list will help you out. Below are a list of some great resources to keep you in the know without wasting too much of your time. (more…)
Tags: Gizmodo, Mashable, Read Write Web, social media, The Next Web
Posted in Facebook, brandon, online marketing, social networking, technology | No Comments »
With the advent of social media marketing, I caution clients to beware of the social media “experts” that are flooding boardrooms across the country. No doubt that these folks understand how certain social media applications work and how quickly they can whip together a Facebook program or set up a Twitter account. But what is often missing is a true understanding of marketing, and how social media should be integrated into an overall branding effort. Said differently, social media is to marketing as tactics are to strategy. Social media is not a replacement for sound marketing, which is still about brand positioning and the brand message. It’s one more tool in a marketer’s tool kit. (more…)
Tags: Experts, Mark, social media, Warning
Posted in social networking, websites | 1 Comment »
By now I’m sure we all realize that Facebook is a huge presence online (now even more visited in the US than Google!) and is also changing how we as marketing and PR professionals interact with our audience. Many businesses are still reluctant to get started on Facebook or did get started but aren’t ready to commit any time to it. Here are ten reasons why your company should get started and keep an active presence on Facebook right now! (more…)
Tags: social media
Posted in brandon, social networking, websites | No Comments »
