Planning and Program Management:
Planning and program management is the backbone of the Power of How and serves as the blueprint for your brand’s marketing efforts. O’Neill Communications has extensive experience in developing comprehensive, strategic marketing plans to assure cost-effective use of marketing resources. Our plans focus on target markets and include goals, objectives, strategies, and tactics designed to maximize return on the investment. Our planning process integrates multiple disciplines and diverse talent into a project, annual, or even five-year plan.
Our Power of How planning process is a very pragmatic, step-by-step approach that generally includes:
- Research and analysis of market and competitors
- Comprehensive situation analysis
- Defining and refining target markets
- Analysis of sales and distribution opportunities
- Conceptualizing brand and creative strategies
- Developing target goals and key performance indicators
- Traditional marketing and advertising
- Internet marketing strategies and campaigns
- Social media
- Budgeting and scheduling
- Measurement and analytics
See how our Planning and Program Management helped:
